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Project Details
Project Overview (Numbers at a Glance)
Project Type
End-to-end performance-led digital marketing project focused on lead generation, brand growth, and revenue optimization over a 3-month execution cycle.
Initial Business Challenges
- Monthly leads below 150
- Average CPL above ₹650
- Conversion rate below 6%
- No structured MQL / SQL framework
- Limited ROI and funnel visibility
- Organic traffic contribution below 20%
Channels & Platforms Used
- Paid Media: Google Ads, Meta Ads
- SEO: Technical, on-page, content
- Social Media: LinkedIn, Instagram, Facebook
- Analytics: GA4, GTM, conversion tracking
Strategy Deployed
- Built full-funnel framework (Awareness → Sale)
- Implemented 100% tracking coverage
- Optimized 15+ creatives and 30+ audiences
- Executed 12 optimization cycles
Budget & Investment Approach
- Performance media spend: ₹6–8 lakh / quarter
- Brand & remarketing: 15–20% of paid budget
- SEO treated as long-term growth investment
- Monthly budget reallocation based on ROI & CAC
Outcome Summary (3 Months)
- Total leads: 1,450+
- MQLs: 960+ (66%)
- SQLs: 520+
- Conversions: 160+
- Overall ROI: 285%
- CAC reduced by 25%
- Organic traffic growth: 52%
- Social engagement growth: 65%
Outcome: Optimization & Scaling: Performance Summary
| Metric | Month 1 | Month 2 | Month 3 | 3-Month Total / Impact |
|---|---|---|---|---|
| Total Leads Generated | 420 | 680 | 350 | 1,450+ |
| Marketing Qualified Leads (MQLs) | 260 | 440 | 260 | 960+ |
| Sales Qualified Leads (SQLs) | 140 | 260 | 120 | 520+ |
| Conversions / Sales | 42 | 78 | 40 | 160+ |
| Average CPL | ₹620 | ₹480 | ₹410 | –34% |
| Customer Acquisition Cost (CAC) | ₹5,200 | ₹4,300 | ₹3,900 | –25% |
| Estimated Customer LTV | ₹32,000 | ₹38,000 | ₹42,000 | +31% |
| Overall ROI | 165% | 215% | 285% | 285% |
| Organic Traffic Growth | +18% | +34% | +52% | +52% |
| Social Media Engagement | +22% | +45% | +65% | +65% |
| Social Media Followers Added | 1,200 | 1,600 | 1,400 | 4,200+ |
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Date
10 January, 2025
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Client
INDIA Edtech
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Location
Gurgaon, India
Social Media Campaigns
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